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Rover Kayaks

Website Design • Marketing • Social Media • Graphic Design

Rover Kayaks designs and builds high-quality, durable kayaks and stand-up paddle boards. While our kayaks are built to look sleek in the water, they are also designed to withstand the harsh rivers of North East Pennsylvania. The project consisted of naming the brand, designing the logo in Adobe Illustrator, sending two email marketing campaigns using MailChimp, designing animated gif banners, creating social media channels to find leads and organic followers. All social media channels were managed using Hootsuite. A website was built using Adobe Muse. All website activity was tracked using Google Analytics. The PowerPoint below covers the statistical analysis of the marketing efforts. This project was completed independently for a course at Wilkes University

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The Rover Kayaks Brand

Rover Kayaks designs and builds high-quality, durable kayaks and stand-up paddle boards. While our kayaks are built to look sleek in the water, they are also designed to withstand the harsh rivers of North East Pennsylvania. We want you to feel comfortable no matter the tides. Most importantly, we always want you to #FeelTheRush.

Rover Kayaks

Wireframes

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Rover Kayaks
Rover Kayaks
Rover Kayaks
Rover Kayaks
Rover Kayaks
Rover Kayaks

Email Campaigns

Rover Kayaks
Rover Kayaks

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